media_RebeccaWEB.jpg]What’s the best way for a man to make a lasting impression on a woman? Recent consumer research shows that the answer to making a memorable impact is right under his nose– through flowers. In fact, the study shows that 92% of women can remember the last time they received flowers, and 89% say receiving flowers makes them feel special.

Giving great floral gifts, however, especially for Valentine’s Day still remains a mystery to most men. To help them out, author and TV host Rebecca Cole provides guidance on giving females flowers.

“If the way to a man’s heart is through his stomach, then the pathway to a woman’s heart is through her other senses,” said Cole, author of Flower Power and co-host of Discovery Channel’s Surprise By Design. “Valentine’s Flowers are a sensual gift that can express any emotion so simply – with just a little knowledge and a phone call to the florist.”

Cole offers this advice to guys on how to send just the right Valentines message to the woman in his life – a new girlfriend, that special someone, Mom or a good friend:

• The New Thing. This emotion may be the most difficult for a man to express, so Cole provides style advice for the guy who wants to show his new romantic interest exactly how he feels. “A passionate arrangement is filled with hot pinks, oranges, reds and golds. Add a thoughtful card to help communicate just the right sentiment,” says Cole.
• The Real Deal. Valentines flowers are intimately – and internationally – linked with the art of romance, and for good reason says Cole. “As relationships grow, flowers become symbols of different events and milestones in our lives together. Take note of her favorite flowers – the varieties at your wedding, flowers you sent her when you first started dating or the ones she buys for herself. Those will have great meaning and impact.”
• Leading Ladies. “No woman – especially moms, grandmas and sisters – should live without a little Valentine’s TLC,” says Cole. Garden style arrangements with greens and soft pastel hues – no matter what the flower – will send the message that you care.
• The Gal Pal. “Flowers that show you’re thinking of someone, but not in a sensual way, have a natural, just-picked feeling,” says Cole. She advises to ask for a selection of garden-style flowers or a bright bold color palette that is fun and whimsical. Add a card that conveys why she’s such a great friend.

Research shows that 96% of women like to receive flowers when they’re not expecting them. “Guys should know that they don’t have to wait for Valentine’s Day to give flowers,” Cole says. “Make an occasion by sending flowers to the woman in your life, just because. They’ll never forget it.”

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