Archive for December, 2009

Miraculous Rose Blooms on Dia de Guadalupe

Friday, December 11th, 2009 by CaFlMall

THE APPEARANCE OF GUADALUPE

Want to know more about Our Lady of Guadalupe?  Scholars offer many versions of the miracle story.

It goes something like this…

Juan Diego, a humble peasant was passing by the ruins of an Aztec temple that once honored the earth goddess, when he was suddenly stopped in his tracks by the smell of a heavenly fragrance and the sound of celestial music. Then he saw a luminous radiant glowing cloud surrounded by rainbows. From the light the blessed Mother Mary appeared, robed in regal blue-green, rose and gold. She calmed his fears, calling him "little son," and urged him to return to the city and ask the bishop to build a shrine to her, on the site of former temple of the earth goddess.

The bishop did not believe Juan Diego and dismissed him. The Virgin appeared to him again asking him to prove the miracle to the Bishop. She directed Juan to pick Castilian roses (a rose indigenous to the Bishop’s native Spain but impossible to grow in a dry, rocky desert terrain of Tepeyac hill) yet grew in abundance there. She assisted Juan Diego to arrange the flowers in his tilma, a muslin cloak. She told him not to put them down until he was in the presence of the bishop and other dignitaries.

When he did this, in the cathedral of Tlatelolco, they saw that the front of his tilma was emblazoned with the image of the Virgin of Guadalupe and the miraculous rose blossoms lay at her feet. The Virgin also known as The Dark Madonna, was immediately embraced by the indigenous people, and other miracles quickly followed, in which floods and pestilence were overcome and the personal prayers and needs of her many believers were answered. The Basilica of Our Lady of Guadalupe in Mexico City was built on the exact site the Virgin requested. Each year 18-20 million people make pilgrimages to the Basilica where Juan Diego’s tilma is on display.

Today, flowers – most often red roses - adorn shrines to Our Lady of Guadalupe throughout the Americas. These appear in churches, homes, gardens and roadsides as visual prayers to the patroness for comfort in times of sorrow, protection, peace, prosperity, health and healing. 

Dia de Guadalupe - Feast Day of the Virgin of Guadalupe & Every Day Miracles in the Los Angeles Flower District

Friday, December 11th, 2009 by CaFlMall

California Flower Mall is buzzing with activity as shipments of roses; flowers and greenery are stocked up for the 36 hour all-night flower rush before Dia de Guadalupe this Saturday December 12. The Feast Day of the Virgin of Guadalupe is as important to Catholic Mexican Americans - estimated to be 45% of the Los Angeles population - as it is to our neighbor Mexico, where Our Lady of Guadalupe is the Patroness of the nation.

In 1531 Our Lady of Guadalupe appeared on Tepeyac hill in what is now North West Mexico City, to native Juan Diego Cuauhtlatoatzin. Some of the miracles created by the Virgin of Guadalupe when she first appeared were heavenly fragrances, celestial music and roses blooming, in a climate and terrain where it would be impossible to grow them. Now I’m not being glib or disrespectful when I tell you that small miracles of this nature occur here daily. That’s why I’m so passionately inspired by the vibrancy and beauty of LA‘s Wholesale Flower District.

Every day I arrive at work smelling heavenly fragrances, while millions of lush colorful blooms many that could not have possibly grown in this terrain, climate or season, dazzle my eyes while mellow music wafts through air (Okay the muzak is a stretch but in 1531 it would have been a miracle). What’s important is that the miracles of Our Lady of Guadalupe remind me how grateful I am to be part of a business community chain that helps to lift hearts and soothe souls with flowers to celebrate the everyday miracles and rites of passage that grace the lives of millions of people. It’s a gift to be a part of  the LA Wholesale Flower Tribe as we approach 2010 with the advanced technology, expanding local and imported product choices, LAX airport improvements and our larger purpose to support people with the floral resources to signify the sacred passages in their lives.


About Me

Mark Chatoff


I’m Mark Chatoff, Owner and President of California Flower Mall; I’m excited about the renaissance of Downtown Los Angeles and what we’ve done together in the business community since the 1990’s to make LA’s Downtown Flower District a thriving urban marketplace.
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